The guidebook includes guidelines to conduct highly practical market research activities for your program development, marketing or evaluation. Includes:
Guidelines to plan your market research
Overview of methods to collect data during research
How to conduct highly ethical research
Guidelines to conducting observations
Guidelines to developing questionnaires
Guidelines to conducting interviews
Guidelines to conducting focus groups
Guidelines to developing case studies
Guidelines to conducting pilot research
Some major sources of market research information
Guidelines to analyzing and interpreting research results
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